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Media Alert 01/03/08

B Scene Advertising Agency

**MEDIA ALERT**

PLANET BEAUTY TO HOST FIRST OFFICIAL CONTESTANT PHOTO SHOOT IN THEIR CHARMING NEWPORT BEACH SHOWROOM

NEW SPONSORS INCLUDE: JIMMIE DEFORE DANCE CENTER, NEWPORT BEACH CONFERENCE & VISITORS BUREAU AND OC ENERGY

(NEWPORT BEACH, CA) January 3, 2008 – The anticipation escalates as the time draws near to unveil the 2008 Miss Newport Beach and Miss Newport Beach Teen contestants.

The first Official Contestant Photo Shoot is Tuesday, January 8, 2008 from 6 – 8 p.m. at Planet Beauty Newport Beach, 3601 Jamboree Rd.

Photos taken at this event will be featured on the Miss Newport Beach website contestant portal, OC Party Pics.com and published by our various Media Sponsors. For Press Clearance, contact Director of Media Relations Rochelle Veturis at (949) 258-4397.

The sooner an entrant's photo is posted, the more time they will have to muster votes for the 2008 Most Photogenic Award, determined by online voters.

Planet Beauty is California's most unique and cutting edge Beauty Boutique. Their innovative concept offers fine quality products in a sparkling atmosphere. They are famed for their offering of extraordinary products, the freedom to choose, the knowledge to do so and pampered pleasure.

Current contestants and new signees receive 25% off their entire Planet Beauty Purchase (Excluding ID Bare Escentuals. Other restrictions may apply. See PB Newport for details). Purchases must be made in store, the day of the event to qualify.

“We are thrilled about all of the support we’re receiving from business leaders both local and national,” comments Caren Lancona, Event Chair and CEO of B Scene Advertising Agency. “This is a pageant Miss Universe Owner Donald Trump will be proud of.”

The 2008 Miss Newport Beach and Miss Newport Beach Teen pageants are Friday, February 22, 2008 at the lavish and historic Balboa Bay Club & Resort in Newport Beach.

Starlet Ashely Zarlin of The Real Housewives of Orange County Seasons 1, 2 and 3, will attend both OC’s Most Eligible Bachelor Auction (Thursday, January 24, 2008) and the 2008 Miss Newport Beach Pageant to augment support for the pageant and promote OC Energy. For a complete list of Celebrity Judges and attendees, visit NewportBeachPageant.com.

B Scene Advertising Agency, producers of the 2008 Miss Newport Beach and Miss Newport Beach Teen Pageants is also thrilled to welcome new sponsors: Jimmie DeFore Dance Center, the Newport Beach Conference & Visitors Bureau and OC Energy.

Current Pageant Sponsors include: The Actors Room, Airforce Nutrisoda, Austin Spencer’s Real Barbecue, Balboa Fitness, B Scene Advertising Agency, CosmetiCare Plastic Surgery Specialists, The Daily Pilot, Diane’s Beachwear, Fast Frame, Fletcher Jones Motorcars, Gaylee Signature Spa, Glacéau Smartwater, Huntington Independent, Jamba Juice, Just Friends, Laguna Coastline Pilot, LIVE OC Magazine, Newport Lexus, OC Party Pics.com, Magazine Pink, Mardo Jewelry, OC Weekly, Paulo Santos Jeans, Planet Beauty, SHOCK Cosmetics, Silpada Sterling Silver, Skaffs.com, Stefan Kaelin, Sunset Tan, Toastmasters and Tommy Bahama Ultra Premium Rum.

For more information, visit www.NewportBeachPageant.com or e-mail Rochelle Veturis at Rochelle@NewportBeachPageant.com.

Contact Planet Beauty Newport Beach at (949) 261-6788 or visit www.PlanetBeauty.com.

For interview opportunities contact:
Rochelle Veturis
B Scene Advertising Agency
3419 Via Lido, Ste 649
Newport Beach, CA 92626
(949) 300-8537
Rochelle@BsceneAdvertising.com